https://www.carolinebounds.com/about daily 0.75 2017-10-03 https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506348235770-2IW02JP1WG1V5BV5CGDX/face_hair_gif.gif About https://www.carolinebounds.com/resume daily 0.75 2023-09-29 https://www.carolinebounds.com/work daily 1.0 2023-09-22 https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094816096-PXNW6114DLQARKV26QKV/Victoria+Yards_Signage2.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094804165-PQHFD2GL5LIGGAGPK059/Victoria+Yards_bollards.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094809835-V77IAO88HKMZ8VI84164/Victoria+Yards_calendar.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094811377-ILPC84X56YL0EWQFR7QG/Victoria+Yards_Signage1.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094801645-O0PGZB35B31FIULLHJPE/Victoria+Yards_A-frame.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626100884477-J5DFFTR6YYGPPFOKHVBK/Victoris+Yards_polebanners.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1625838835070-XD42ICDYYEYJ01ANEH7Q/Uptown_newsrack_long.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1625838915166-JJRDCTKRA3XGCS38U772/Uptown_polebanner.jpg Work The Uptown brand was rolled out right when the world started opening up again, so being welcoming, familiar, and optimistic was pivotal. We gave out “Show Up for Uptown” stickers for local businesses to hand out and used #UpliftUptown on all of our social channels. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626094765635-SPDQ53FIDS5JP0GXEIGU/Uptown_wayfinding.png Work A wayfinding campaign was implemented to help visitors find the great spots around Uptown that locals know and love. The posters added life and color to the bus kiosks, which were largely unused, and pointed towards things that weren’t usually mentioned in visitor maps. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626100540685-K4BBSSBIWOXFJIJBJ2GI/Unknown_Infocart.jpeg Work - Make it stand out A custom-wrapped info cart Uptown is manned during the day by Center City Ambassadors to welcome visitors, answer questions about the area, and also be a resource for those in need of assistance Uptown. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626100585877-G0ZZ565ELHCHYTURGBN7/Uptown_Endcap.png Work - Make it stand out Charlotte is unique in that it has an ‘UPtown’, not a ‘DOWNtown’, so we used that opportunity to have fun with the language with phrases like “Show UP for Uptown”, “Shake it UP”, and “UPlift Uptown”. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/ee79ed7d-4378-4b7a-86f2-ba7072293e06/Screenshot+2023-09-22+at+2.15.36+PM.png Work - Make it stand out Camden Commons is a South End event with the theme of being ‘your outdoor living room’. There are games, couches, lounge areas, food trucks, cafe tables, and puzzles. The only thing you need to bring from home are your own fuzzy slippers. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626103237121-F7BSY9FAZZJFZESOQ9QS/SouthEnd_website-01.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626103276139-GXF5FFTCYCYPARI28HHZ/SouthEnd_SBS.png Work Small Biz Hero Card - a campaign launched during Small Business Saturdays to encourage consumers to shop at small local businesses. People who spent at least $10 at 5 local businesses could turn in their card for a South End branded shirt or tote bag. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626139911686-7ND3QCB8KOP29PFUTY2P/SE_streetsign.png Work - Make it stand out No details are too small! The street signs in the neighborhood have a little extra flair that’s clean and not distracting, but still makes a statement. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626140607221-UTYGX4X7OZRSSNRND72W/SE_library.png Work - Make it stand out Splashes of brand colors all over the neighborhood in the form of little libraries, trash cans, and recycling containers went a long way towards bringing the brand to life. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626103521683-QPDCAV3N0D9G6GVOVFTT/SouthEnd_Blooms.png Work South End Blooms was our response to desperately wanting to celebrate local artists but also not feeling like the time was right for a full-fledged festival. We created little pockets around South End where artists could ‘bloom’ and showcase their amazing talents. The poster has the South End brand color palette, but adopts a more playful/artistic aesthetic. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113702979-ZS54PA25M8R6A0H3730T/iHeart+Rail+Trail+Lights-93.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113632616-48HNSOEB70EQBPQLS0AT/I+Heart+Rail+Trail-30.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113616922-SXP91UDLMWE5R8990TUM/I+Heart+Rail+Trail-7.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113648334-1YLDSZBDSTWBGABZRUEN/I+Heart+Rail+Trail-62.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113415405-32BNAR24IEHRFCBY3T8X/Four+Fold+Brochure+Mockup.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113562799-HTHKCCBHCP57MMJ491YL/IHRT_Poster.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626113666094-53QLV70T7XD0XG9ZRT31/iHeart+Rail+Trail+Lights-30.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626115802039-CYPDHFADD6I7WYRQXF3N/Research-02.png Work - Make it stand out Logo exploration. The logo for I (heart) Rail Trail needed to fit into the existing framework of the Rail Trail brand. https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506368687821-XQS45PNJOUZVIN549KTK/ShareCare_large.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506368890381-UI8ZP1NHZ9N7OGE9WMQ2/crema24.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506368948397-N0NFSXNFB0ACMR0V9WI5/IMG_4678.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506368826108-EZWH2CK8VHJ5VX5Q1HFB/MA_book_110609_0091+copy.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506370046923-D9SA2O4PDG4PDH2HOJYL/revisited1.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506368764582-YNTO7IGPF6TX06M8JUZX/evildead2.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506441563503-JTZTMVGCOEA0FV8Y1K38/Artboard+1.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506521404053-0TII319VS0Z3PUE6OF4Z/JF_BOOK_TABLET_iphone_key_cover.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506535744938-RC229TZK9G2LMCGUIA52/ember+logo.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1512063199637-75VWESNJL4K62N18IICW/Artboard+6-100.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1557196088391-0Y65PGXR5BPY7S300R0Z/logo.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1506353254294-HZH4DHTFMZ74Y3BF8O8M/corkvault_phonecontact.jpg Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626099954101-JFRURTHCGNJ027DPOMHE/Uptown_square.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626114413514-UHXYSF2PBVCNPJ1ZGCMQ/SouthEnd_square.png Work https://images.squarespace-cdn.com/content/v1/59b047b549fc2b0fdb3201fd/1626115400645-0IJNYPQ88Q2TZHP7C08K/Rail+Trail.png Work